Miller Fortune Social
Miller Fortune Social
 Miller Fortune mobile web
Miller Fortune mobile web
 Miller Fortune mobile web
Miller Fortune mobile web
Miller Fortune Social
Miller Fortune SocialInstead of relying on UGC photos for social content, we enlisted a photographer to go around from city to city documenting the drama of a night out. This allowed us to establish an a visual look and feel that connected with rest of the work and provided us with a year’s worth of content for our social and digital efforts.
Miller Fortune mobile web
Miller Fortune mobile webOther beers have product locators; Miller Fortune has a “lifestyle” locator. Partnering with UrbanDaddy we pointed people not only to establishments where they could find Miller Fortune, but also places that didn't serve the product and would deliver on the promise of an unexpected night out.
Miller Fortune mobile web
Miller Fortune mobile webFacts about the beer were served up in a dramatic visual style reminiscent of the TV.
info
prev / next