More KD
More KDAt the time, Sprint was a major NBA sponsor and had Kevin Durant (just coming off his first MVP season) signed as their endorser. They were doing NBA themed broadcast spots featuring KD but little else and the Sprint/NBA landing page was not much more than a collection of logos and offers. They were also pushing the idea that they had the network that allowed you to access the most data.The solution: Take their existing page and turn it into a stand alone site, with KD as the star.It’s mission: To literally show what you could do when you have access to the most data by sharing a real time visualization of how he used his: through his phone.
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