How do you kick off McDonald’s Worldwide Connection, a biannual gathering of more than 14,000 McDonald's franchisees, suppliers, crew members, and employees from across the globe? You set it up with a piece of film that reminds them of what they do best day in and day out, thereby laying the foundation for a conference where their CEO and senior global leaders can talk about their vision for the future.
Produced during the height of COVID with a development time of 3 months from concept to execution this required multiple worldwide shoots going on simultaneously for the opening film and four documentary-style market stories. All this in addition to developing a concept, visual style and stage design for the entire event.
Produced during the height of COVID with a development time of 3 months from concept to execution this required multiple worldwide shoots going on simultaneously for the opening film and four documentary-style market stories. All this in addition to developing a concept, visual style and stage design for the entire event.
