Sprint was a major NBA sponsor and had Kevin Durant (just coming off his first MVP season) signed as their endorser. They were doing NBA themed broadcast spots featuring KD but little else and the Sprint/NBA landing page was not much more than a collection of logos and offers. All while pushing the idea that they had the network that allowed you to access the most data.
The solution: Take their existing page and turn it into a stand alone site, with KD as the star.
It's mission: To literally show what you could do when you have access to the most data by sharing a real time visualization of how he used his: through his phone.
You'd have access to his favorite apps, his Spotify playlists, his social feed, his favorite destinations on the web. As these things changed or got updated they'd be updated on the site to reflect KD's changing tastes and interests.
But what about basketball? Well the NBA had just launched a partnership to utilize a technology called Sport VU. Through a series of cameras this allowed teams to monitor every player on the court and the ball in real-time, offering unprecedented levels of data. Shooting tendencies, 1 on 1 matchups, intensity of play and countless other metrics never before available.
For NBA junkies this was heaven, so we visualized the most pertinent stats and for every game during the season you'd have a page of stats presented in a signature visual style you could interact with. Now you throughout the NBA season, you could keep track of KD on the court and off and never lose touch with one of the biggest stars in the game.
The solution: Take their existing page and turn it into a stand alone site, with KD as the star.
It's mission: To literally show what you could do when you have access to the most data by sharing a real time visualization of how he used his: through his phone.
You'd have access to his favorite apps, his Spotify playlists, his social feed, his favorite destinations on the web. As these things changed or got updated they'd be updated on the site to reflect KD's changing tastes and interests.
But what about basketball? Well the NBA had just launched a partnership to utilize a technology called Sport VU. Through a series of cameras this allowed teams to monitor every player on the court and the ball in real-time, offering unprecedented levels of data. Shooting tendencies, 1 on 1 matchups, intensity of play and countless other metrics never before available.
For NBA junkies this was heaven, so we visualized the most pertinent stats and for every game during the season you'd have a page of stats presented in a signature visual style you could interact with. Now you throughout the NBA season, you could keep track of KD on the court and off and never lose touch with one of the biggest stars in the game.
