The iconic Pioneer sign has been woven into the fabric of the farming landscape for 100 years, a recognizable symbol in farm fields from coast to coast.
So we took that equity and put customized signs in fields as our own branded message board. To deliver a message about a superior seed which can withstand wind, cold, stress, and skepticism, but also signaling to any passerby that a successful harvest is as much about the back-breaking work of the farmer as it is about Pioneer’s best in category R&D.
So we took that equity and put customized signs in fields as our own branded message board. To deliver a message about a superior seed which can withstand wind, cold, stress, and skepticism, but also signaling to any passerby that a successful harvest is as much about the back-breaking work of the farmer as it is about Pioneer’s best in category R&D.
